Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

This dissertation explores the ways in which third wave feminist organisations can influence mass media coverage in their favour. Social movements are dependent on mass media in order to thrive. Mass media legitimises social movement’s claims, broadens the scope of conflict and mobilises the public (Gamson …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

The Leidse Schouwburg-Stadsgehoorzaal is the umbrella organisation of the concert hall and the oldest theatre in the Netherlands in Leiden. The Leidse Schouwburg-Stadsgehoorzaal offers shows and concerts to a wide range of visitors. Within the organisation, there was no focus on the Customer Journey. …

The European Union (EU) and the United States of America (US) are currently negotiating the Transatlantic Trade and Investment Partnership (TTIP). TTIP was launched in 2013. TTIP aims at developing trade rules under investment protection that encompasses arbitration as the method to resolve disputes …

This dissertation explores whether the German news media framework that is constructed around the issue of trafficking in human beings (THB) is biased or framed in terms of gender. The past decade has seen major developments in efforts towards the eradication of THB on an international and national …

As a result of the scandal of the biggest social housing supplier "Vestia" in the non-profit rented sector in the Netherlands in 2012 a change is the steering mechanism was desired. The Dutch parliamentary survey committee suggested three possible "purer" alternatives for the current hybrid system, based …

Met behulp van dit onderzoek wordt er kennis verzameld over hoe er in ziekenhuizen in Nederland wordt gewerkt met betrekking tot anorexia patiënten en of deze aansluit op de landelijke richtlijnen en de behandelmethoden in specialistische eetklinieken.