The purpose of this dissertation is to analyse purchase intention between citizens in the Netherlands with a Dutch or Chinese background between 18 and 60 years of age. Prior to this, it is necessary to investigate cultural differences by using the cultural dimensions of Hofstede. Cultural characteristics …

In order to face the increasing concern about environmental issues by consumers and market requests, the environmental management system (EMS) has been adopted by numerous companies all over the world. With the rapid development of economy, China also faces the serious environmental issues. According …

Goede samenwerking is een belangrijk kenmerk van een succesvol bedrijf en vooral goed communiceren. Het stagebedrijf Horse Lifestyle wil uitbreiden naar China en de directie wil weten hoe zij het meest effectief kunnen communiceren met China. Zo kan de directie een succesvolle strategie ontwikkelen voor …

Analyse van Chinees IT bedrijf Tencent uit Rien T. Segers (ed.), Multinational Management. A Casebook on Asia’s Global Market Leaders, to be published by Springer International Publishers, Heidelberg 2016.

Het is helaas niet mogelijk gebleken om mijn eerste begeleider, Ton Jacobs, toe te voegen.

Coltan is a rare mineral which is mined, both legally and illegally, at Congolese dig sites at the expense of the wellbeing of coltan miners. This dissertation provides an understanding on the living and working conditions of the Congolese coltan miners and the relation of coltan to armed conflict in …

Due to a number of factors outlined in this article, the issue of population growth is excluded from the sustainability discussion. In this article, we explore some of the ethical presumptions that underlie the issues linking population growth and sustainability. Critics argue that action to address …

The following report is a feasibility research and serves as an initial guideline to Bulgarian dairy companies in relation to the possibility to import Bulgarian dairy products into the Peoples’ Republic of China. The document describes possible opportunities for Bulgarian dairy processors related to …

The 3rd of September, 2015 marked the 70th anniversary of the end of World War II. Despite 70 years of peace in the Asia-Pacific, the memories of World War II are still the most evident obstruction in the Sino-Japanese diplomatic relations. Moreover, other issues, such as the dispute regarding the ownership …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …