The Netherlands is known as a dairy country. The production and consumption of milk, yoghurt, butter, and cheese has been a part of a long standing tradition. There is a large assortment of yoghurt and quarks, varying from 0% to 10% fat, and from plain quark to a vast array of flavors. A lot is known …

Due to growing awareness of nutrition’s impact on human health and the environment, more people decide to adopt a sustainable diet. Some decide to become flexitarians, and others stop eating meat completely. It has been also observed that mood plays a big role in influencing eating behaviours. Scientists …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

Most beginning food forests face the following challenge: how do we get the harvest to the consumer? At food forest 't Mortelke they had the same question. The following research presents the answer to the following question: 'What are potential outlets for the harvest of Voedselbos 't Mortelke and how …

The goal of this research project at hand is to explore the potential attractiveness of Heinz Selection from the consumers perspective and ultimately examine key drivers that positively influence this process. This will enable KraftHeinz Foodservice to get a better understanding of how consumers …

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

The ultimate ambition of Pieter Pot is to make circular grocery packaging the standard quo in Europe. They want to establish Pieter Pot as an authority and expert in waste-free groceries. The first milestone in achieving this mission is to break even at 50.000 monthly orders. One of Pieter Pot's obstacles …

Research is about consumer behaviour of Poshtel guests in Costa Rica. Interviews, online questionnaire and observation was used to research data. Content Analysis was used to analyse data. Findings are implemented in a Business Plan, being a Poshtel in Costa Rica (Samara Company name) and the solution …

Current food system challenges such as the gap between farmers, consumer, and food production, have caused alternative agriculture initiatives such as community supported agriculture (CSA) to rise. Herenboeren is a CSA initiative that aims to give local communities back their food sovereignty while …

Purpose Food waste is one of the most challenging issues humanity is currently facing. Therefore, there has been a growing interest in the prevention of food waste because of world hunger, environmental impacts, resource scarcity and economic costs. The purpose of the study is to investigate the factors …