Sustainability is one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating ideas of sustainability in their marketing, corporate communication, annual reports and in their actions. The concept of sustainability …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

Business leaders increasingly face pressure from stakeholders to be transparent. There appears however little consensus on the risks and payoffs of disclosing vital information such as corporate strategy. To fill this gap, this study analyzes firm-specific determinants and organisational outcomes of …

Sustainability is one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating ideas of sustainability in their marketing, corporate communications, annual reports and in their actions. Projects as instrument …

The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Corporate Social Responsibility (CSR) is a term that is used frequently. Many organizations try to be social responsible and do business in such a manner. It is an organization's own duty to act upon CSR. This paper is about Boenk, a catering and event organization that is situated in the city centre …

Frank Jan de Graaf argues that the domination of neoclassical economic thinking in academia has contributed to the economic crisis and hindered thinking about sustainable development. Currently, ethics is re-entering the debate about how to develop prosperous open societies. A group of NGOs recently …

Since the film of Al Gore An inconvenient truth, sustainability stands high on the national agenda of most countries. Concern for the environment is one of the main reasons in combination with opportunities to innovate. In general, innovation and entrepreneurship are important in the realm of national …

This thesis answers the question how a company such as Media Markt can introduce projects aiming at sustainable enterprise without compromising their mission statement, ideas and beliefs. In doing so, difference is made between Corporate Social Responsibility, Sustainable Enterprise and Sustainable Development …