This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

This study is meant to elucidate the extent to which doping affairs among professional athletes’ impact consumers’ purchase intentions. The following research question has been formulated: “How do doping affairs within professional sports impact consumers’ purchase intentions of the sponsoring brands?” …

Wellbeing, comfort and safety in outdoor shoes have always been based on parameters that vary from person to person (male, female, weight, build, etc.). The aim of the project OutFeet was to go beyond this subjective approach by taking a merely qualitative analysis to a higher scientific level. The …

Introduction This report presents a conducted customer satisfaction research commissioned by Holiday Inn Leiden. The contractor wanted to know whether if the expectations of the Leisure-guests relate well on the final experiences. Holiday Inn Leiden was interested to conduct a research among the group …

To date, limited research has been conducted on hydration in surfers and no recommendations could be found regarding optimal hydration practices in surfers. This makes it difficult for dietitians and surf coaches to give evidence-based advice to surfers regarding optimal hydration practices. In order …

The Department of Pathobiology of the Veterinary Faculty at the University of Utrecht is investigating the causes of the death of stranded porpoises. The causes of death of porpoises are assessed by internal and external investigation at the Utrecht University. At dissections, the organs of the dead …

Introduction: Body composition and body circumferences are tools for health professionals to predict health risks and to evaluate a patient’s treatment. The BODPOD® is a validated device to determine body composition, but it is expensive and therefore not accessible for a lot of health professionals. …

A program that automatically detects auroral events in all-sky images taken by the all-sky camera of IRF has been written. Current programs that automatically detect the aurora in all-sky images using the RGB color system often miss strong aurora and sometimes interprets clouds as aurora. To improve …

SUMMARYDuring the last centuries real estate became an important asset within mixed-asset investment portfolios. The importance of real estate in a mixed-asset portfolio is based on Markowitz (1959) modern portfolio theory. The important message of the modern portfolio theory was that different assets …

The probation specialized in addiction problems controls and supports individuals with substance addiction who are sentenced or accused of crimes. The financial position of these individuals is often weak. Many have debts and a low income. Several studies show a positive correlation between a bad financial …