The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

The initial encounter between a buyer and a seller has received much attention among practitioners. The first time a buyer interacts with a seller is thought to be highly influential. The premise is that buyers form an opinion during this first encounter, or even the first minutes of this encounter. …

The essence of a democratic process is the guarantee that citizens have free and easy access to public information. How can that be made possible and how can people learn to use that information critically? In earlier papers (Boef, et.al. 2008 and 2009), we discussed the relationship between public library, …

Small groups (SG)'s are an important and seemingly vibrant part of church life. Ichtus Pinkstergemeente in Zaandam, among other ministries, also has a small group ministry (SGM),. According to the church leadership it is not a very successful one. This project is an attempt to sort out where the problems …

Bij ORO (een instelling voor mensen met een beperking) is het voor de dramatherapeute, die daar werkzaam is, lastig om drama methodisch in te zetten bij een ontwikkelingsniveau van nul tot anderhalf jaar ( ernstig verstandelijk beperkte). Ze ervaart dat ze al snel middelen en methodes van andere disciplines …

The main question this final paper wants to answer is what the opportunities are for Fiber to the Home (FttH) on the Dutch market? In answering this question the Telecompaper report of 2008 and 2009 served as an important source, although 2009 was the main focus since this information was up-to-date. First …

The past few years Internet has become an important medium in modern society. The use of Internet as a mass medium has resulted in the development of new online media. The feature all these new online media have in common is interactivity. The new web based applications allow citizens to create and share …

Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …