The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …

Based around the central research question 'Can social media be used as a marketing tool for a restaurant?' this dissertation sets out to discover how a starting restaurant in Canada can use social media as a marketing tool. Over the past decade a large number of companies have embraced social media …

Video is everywhere. With YouTube becoming one of the biggest social media websites and the explosion of viral video, it has become a very important factor for big brands. With millions and millions of people dancing to ‘Gangnam Style’ and everyone humming ‘Dumb Ways to Die’, video really is able to …

Charities on the islands of Aruba, Bonaire and Curacao operate in an environment that is considered to be a Statist Regime. They are generally small, less organized, and receive little support from the government, causing them to rely on other sources for funding. Their relatively small size means that …

Tijdens muziektherapie kiezen veel jongeren tussen 12-18 jaar er graag voor om te zingen of te rappen. Het komt regelmatig voor dat zij hierbij andersoortig stemgebruik hanteren dan hun eigen, natuurlijke stem. Met name wanneer ze sociaal-emotionele problemen hebben of een psychiatrische stoornis. Om …

"The World of the [open] innovator" described the background of the revolution we are in in innovation and what the consequences are for innovation, changing towards design driven open innovation. We reframed innovation to meet new needs and values of companies and organizations in our work field. We …

The main purpose of the report was to find a solution to the problem of launching Fun Factory, a new event management company targeting individuals, into the Dutch market. The findings of the internal as well as external research has shown that Fun Factory, with its wide range of workshops, arrangements …

On the internet we see a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others: wellknown instances include MySpace, Facebook, YouTube, Flickr, Wikipedia and Google Earth. The internet has …