Although it appears increasingly important yet potentially challenging to attract customers to physical stores, location-based messaging, i.e., delivering mobile phone messages using data about the recipient's location when that recipient is near the sender, has been said to enable such attraction. Still, …

In the operational systems of the Dutch Public Prosecution Service, data about criminal cases are registered. This information is used to generate crime statistics or other management information as input for policymaking. A key element for these statistics is the crime type of a case, which is normally …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

One of the tasks for higher education is to prepare students for their role in a changing world and to stimulate them to develop broader competencies than only in their own discipline. There are many initiatives in which existing curricula are redesigned to prepare students for this changing world. These …

The following thesis has been written in order to analyze the logistic system present in medium-sized farms in Romania. Once analyzed, the logistic system can be better understood and improved if possible. The main scope of this thesis is to find any possible gaps in the logistic system and find ways …

The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …

This applied research is an attempt to analyse the effectiveness of milk marketing and facilitate developing a sustainable milk value chain for dairy farmer’s groups in Punakha district. Both quantitative and qualitative methods of survey, key informant interviews and focus group discussion were used …

For many years, teachers’ intuitive evaluations of pupils’ competences was considered to be a solid base for decisions; it is only recently that teachers have been expected more and more to use data. We state that insights on intuitive and data-driven approaches need to be integrated to understand and …

For my PhD research I build a structural model to predict student success. Initially to show the influence of social media use by first year students in higher education. However, for this research I use the model to investigate the predictive value of a student choice test. This test is mandatory for …

The following research aims to determine the factors that influence the degree of the participation of women in the military in NATO member states. Segal’s theoretical model was chosen to determine the factors as it, unlike other theories that explain women’s participation in the military, provides an …