In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

The Lotseninsel is a small peninsula situated in the transition area of the Baltic Sea and the Schlei in Northern Germany. The mouth of the Schlei is an ecological important area and is thus protected under several conservation laws. The position of the Lotseninsel amid and surrounded by this ecological …

Met de komst van social media kunnen consumenten moeiteloos hun ongenoegen over producten en diensten met een groot aantal andere consumenten delen. Online klagen is daarmee verworden tot een sociaal fenomeen met negatieve gevolgen voor de manier waarop (potentiële) consumenten bedrijven en merken beoordelen. …

Take Note! Student Advertising is a start-up company operating under the trading name Urban Tribe. It is a student discount, providing students with both national and local deals in different cities around the UK. They are currently located in eleven cities around England and looking to expand to the …

Een van de doelstellingen van Brabant Water in de komende planperiode (2012-2016) is om de klantwaardering te verhogen van 7,8 naar 8. De centrale vraagstelling van dit onderzoek is daarom: 'In hoeverre kunnen sociale media een bijdrage leveren aan de doelstelling van een hogere klantgerichtheid van …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …

Web 2.0 has empowered consumers to voice complaints with reduced costs (physical and psychological), and to share these with a multitude of other consumers on the Internet. As a public phenomenon, online complaints have a negative impact on consumers' evaluations of brands that are under attack in online …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Drooling is an incapacitating feature of Parkinsons disease. Better pathophysiological insights are needed to improve treatment. In this study, we tested the hypothesis that the cause of drooling is multifactorial. We examined 15 patients with Parkinsons disease with distinct diurnal saliva loss ("droolers") …

Objective: Dialysis patients frequently report a change of taste that is reversible after renal transplantation, suggesting that uremic toxins may negatively influence taste. Currently, frequent nocturnal home hemodialysis (NHHD) is the most effective method of hemodialysis, and is associated with the …