In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

This dissertation will focus on the greenhouse vegetable horticulture sector of the Netherlands, and will investigate how Dutch greenhouse companies can benefit from the relationship with Poland. Currently, the export of the Dutch greenhouse vegetable has decreased and the sector is experiencing the …

Nowadays, sustainable development is considered as an important topic in the policy of organizations. Duurzame Bruiloft is a one-man business that organizes sustainable weddings, which helps to reduce co2 emission. Duurzame Bruiloft operates in the Netherlands, but wants to enlarge its market to the …

The Almeria’s tomato value chain is currently reducing its competitiveness due to high production and processing costs as well as the maintenance of selling prices and the increase of competitors. Therefore, the purpose of this study was to assess the Almeria’s tomato value chain in order to identify …

Staatsbosbeheer heeft weinig ervaring met het verkopen van grond. Om een geschikte verkoopprocedure op te stellen is verkennend onderzoek noodzakelijk. In dit rapport is dit onderzoek op basis van leercases in gemeenten Hardenberg en Hellendoorn uitgewerkt. De centrale vraag in dit onderzoek is “Met …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

The objective of this research is to enable its reader to gain comprehension on what the consequences of the European Emission Trading Scheme are for the airline industry. The main research question that is answered by means of this paper is: how is the airline industry affected by the European Emission …

OAG Makelaars en Rentmeesters (nader te noemen als OAG) begeleidt verschillende partijen bij de aan- en verkoop van gronden die in de toekomst wijzigen van bestemming. De verschillende aankopende partijen werken op dit moment met een prijsbeleid die gebaseerd is op de ‘intuïtieve methode’. Deze methode …