This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

A business student’s overseas internship is a unique place to investigate what knowledge/skills or personal traits that are important for their future career. This research consists of two stages: (1) First, we qualitatively analyzed students’ internship reports to explore what knowledge or skills and …

A case study on learning from the best practices and challenges of social entrepreneurship among women empowerment projects in tourism in order to create a sustainable business model. 

Op 15 januari was Start-up City aan de Kadijk 2 op de Zernike Campus het toneel voor de eerste “Critical Friend Experience”. Een interactieve sessie met de methodiek Critical Friends. Zes student-ondernemers kregen door een groep van dertig critical friends - jonge ondernemers, onderwijsmanagers en docenten …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Social enterprises received growing attention since the financial crisis started in 2008, due to severe public sector cut backs and the inability of current structures and policies to meet social problems. This development has also been accelerated by the dissatisfaction of consumers and society in private …

Vanuit de transitie die nodig is in de zorg wordt de Master HAP toegelicht. Multidisciplinariteit en verbreding van het vakgebied spelen daarin een belangrijke rol. Afsluitend licht een student zijn innovatie toe.

Increasing students’ motivation in higher education by designing a specific curriculum has always been a challenging but very complex process. The Department of Business, Finance and Marketing (BFM) of The Hague University of Applied Sciences (THUAS) initiated a redesign of the curricula with the major …

This research examines how the EU can utilize entrepreneurship promotion as a means to secure peace through international Development and Cooperation policy. This research revolves around the notion that jobs are the foundation of political stability, and the absence of economic opportunities leads way …