This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

This thesis was developed within the context of the Launch Your Career (LYCar) pro-gramme at Hotelschool The Hague, and conducted during a professional internship at TreasureBox BV. It explores how automation technologies can support the housekeeping department in luxury hotels, with NH Collection Grand …

This thesis investigates the effects of different music genres on the behavior and spatial preferences of captive African elephants, with the aim of improving their welfare and management strategies. Given the growing concern among zoological professionals about the impact of captivity on the health …

This thesis explores the design and development of a customizable avatar system within Unity, aimed at facilitating conversations between healthcare professionals and their clients regarding family relations, mental health, and self-image in mental health facilities. Employing a multi-phase research …

This thesis examines how oil palm plantation characteristics affect the presence and biomass of earthworms in Malaysia. The research was carried out across 228 plots in Selangor and Negeri Sembilan. Results show that industrial plantations host more earthworms, while smallholder plantations support heavier …

The thesis investigates the effects of rising water consumption costs on small-scale farmers in Mathioya District, Murang’a County, Kenya. It aims to identify the challenges these farmers face due to the increased cost of water for consumption exacerbated by climate change and offers strategies for equitable …

Flooding continues to be a major problem for informal urban settlements like Kibera in Nairobi, Kenya. The recent heavy rains in early 2024 in Kenya indicate the vulnerability level of individuals living in informal settlements. This thesis explores how effective the current flood prevention, preparedness, …

This thesis centres on the Railway Viaduct at Kloetinge (Zeeland), a critical infrastructure element in operation since 1938. As of 2024, with its technical lifespan nearing its end at 86 years, the viaduct's longevity demands attention for its future viability. Situated on Viaduct Road, linking Kloetinge …

This thesis researches the values threatened due to data and AI development and application in the Netherlands. This is related to what should be written in an oath for the Dutch data professional to promote these values and lower the threat to these values. Following the Design Science Methodology and …

This thesis compares Unreal Engine 5 and Blender, focusing on their effectiveness in photorealistic interior visualisations, for 360Fabriek, an immersive media studio in Rotterdam. The primary goal is to determine which rendering engine excels in render setup time efficiency, visual quality, and hardware …