The case traces the story of Henk Van Houtum’s journey and his desire to turn a small, traditional, family business into a professionally-run company. In June 2011 a Dutch Private Equity company, Friesland Bank Investments (FBI), a subsidiary of the Friesland Bank, announced that it was buying a controlling …

The world is rapidly transforming. Economic, ecological and technological developments transcend existing boundaries and challenge the way we innovate. The challenge we face is to reinvent innovation as well, changing the way organisations and industries innovate and cooperate. Only with a new approach …

This report is a feasibility study for the start-up of Caribbean Flavors, an online groceries shop. Caribbean Flavors aims to offer Caribbean ingredients and food products to consumers in Spykenisse. Before taking serious steps and opening its store, the company wanted to explore its opportunities and …

Currently, Delicatezze d'Italia is one of the biggest Italian wholesalers in The Netherlands (third largest with a market share of 15%). Considering that Delicatezze d'Italia delivers the majority of its products to clients in the Randstad, the Italian wholesaler is interested in expanding its business …

Environmental threats and scarcity of energy resources have become major issues of the 21st century. Therefore, the call for energy efficiency emerged as a valuable solution to these challenges. With the popularization of the ideas of energy efficiency, a new market was formed- the market of energy efficiency …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

The Convention on Biodiversity has developed the concept of ‘ecosystem services’ and ‘natural resources’ in order to describe ways in which humans benefit from healthy ecosystems. Biodiversity, conceived through the economic approach, was recognized to be of great social and economic value to both present …

While the notion of ‘human nature’ has been devaluated from the status of ‘grand theory’ to a marginal anthropological debate, I argue that it deserves to be resurrected in order to comprehend some of the explanatory gaps inherent in other theories. Industrialization signifies a turning point in human …

All social media should have a sticker saying 'Don't Jump for the Tool!' While it is tempting 'to use Twitter', the choice of a medium like Twitter cannot be seen in isolation of strategic goals, instruments and expected results, i.e. a communication strategy. We designed a board game, called the Media …