The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

Pressure on natural resources, unsustainable production and consumption, inequality and a growing global population lie at the base of the big challenges that people face. This chapter investigates how businesses can take responsibility in dealing with these challenges by means of frugal business model …

Continuing professional development approaches such as professional learning communities (PLCs) could help schools to sustainably work on school improvement to meet the rapid changes in the world around us. Sustainability is achieved when the core components of the approach become a self-evident and …

At this moment, charging your electric vehicle is common good, however smart charging is still a novelty in the developing phase with many unknowns. A smart charging system monitors, manages and restricts the charging process to optimize energy consumption. The need for, and advantages of smart charging …

There is increasing evidence of inter-organizational or cross-sector collaboration between social enterprises and for-profit companies to address sustainability challenges. Despite the emerging interest in such collaboration, the actual processes behind it often remain a ‘black box’. This case study …

Sustainable commercial fishing, species conservation, and bycatch are contentious topics. Great emphasis has been placed on the sustainable sourcing of particular species that we buy at the store and order in restaurants, but how can we trust that the fish on our plates, from a system-wide perspective, …

The potential of technological innovation to address urban sustainability has been widely acknowledged over the last decade. Across cities globally, local governments have engaged in partnership arrangements with the private sector to initiate pilot projects for urban innovation, typically co-funded …

Business model innovations emerge over time and are influenced by managerial interaction with stakeholders. Especially with regard to business model innovation for sustainability, manager-stakeholder interaction can radically change a company’s business model and underlying logic. However, the majority …

In dit hoofdstuk worden communicatieve interventies over de energietransitie gepresenteerd, volgens het onderzoeksmodel Van A naar Duurzaamheid, dat de volgende stappen omvat: urgentie, bewustwording, actie & collectief handelen, maatschappelijk draagvlak en in dialoog met de samenleving. evenals diverse …

Publieksparticipatie in besluitvorming wordt vaak gezien als een manier om maatschappelijk draagvlak voor beleid te vergroten. Zeker als het gaat om beslissingen die de burger direct aangaan. Maar is het wel zo eenvoudig? Leidt het betrekken van het publiek automatisch tot meer draagvlak? Of ligt het …