The purpose of this research was to find out how the market share of TopKortingsCodes can be enlarged with the utilization of social media. Right now the website possesses a market share of 4%, but it is aimed to reach 6% by the end of 2013 to ensure a slow but steady growth.

All social media should have a sticker saying 'Don't Jump for the Tool!' While it is tempting 'to use Twitter', the choice of a medium like Twitter cannot be seen in isolation of strategic goals, instruments and expected results, i.e. a communication strategy. We designed a board game, called the Media …

Aflatoun is an NGO based in Amsterdam, The Netherlands, founded by Jeroo Billimoria. The aim of the foundation is to provide social and financial education globally to children from the age of 3 and to young adults. The Aflatoun Curricula is currently present in 101 countries with over 2 million children …

Based on reflection of elements of theories of social capital, institutional economics, presence and prosocial motivation, the authors are developing a conceptual model to reduce costs in health care leading to the hypothesis : more trust leads to fewer transaction costs. Furthermore, a case study in …

KEBAL is supported by DSM and Rabobank Foundation, and is now in the transition phase from a social program to a sustainable, social enterprise, in order to become independent from donations from other companies and organizations. In order to increase the business potential of KEBAL, a market research …

SharePeople is a partly subsidized organization in Utrecht which connects social entrepreneurs in developing countries with experts from companies in Europe. The organization is in need of a new branding strategy in order to increase sales and therefore the research question for this thesis is; "What …

The aim of this study is to understand how social media contribute to face-to-face collaborative learning by introvert students in higher education. A total of 233 students participated. This study shows that more introvert students perceive that social media are more helpful for increasing their collaborative …

Organisaties in het publieke domein zien steeds meer in dat om effectief te kunnen zenden, eerst actief moet worden ontvangen (van Woerkum & Aarts, 2008). De overheid gaat actief naar burgers toe om te horen wat er speelt en hen inzicht en inspraak te geven (WRR, 2011). Lokale overheden experimenteren …

The concept of focus on opportunities describes how many new goals, options, and possibilities employees believe to have in their personal future at work. In this multi-sample, multi-method study, the authors investigated relationships between focus on opportunities and general and daily work engagement …

The content of most journalism courses at journalism schools has been affected by the fast digital and interactive developments in the field. The changing digital organization of information and sources necessitates constant changes in news-gathering and research techniques and affects education in research …