Belangrijkste trends in marketing, afgelopen 25 jaar en de rol en inhoud van digitale marketing nu.

Presentatie op het 9e Supporting Health by Technology congres in Martiniplaza, Groningen.

Understanding that 'business as usual' is not working and that drivers of change bring new complexities in all aspects of our lives; and how businesses and citizens are choosing cooperatives as a way forward.

Spreker bij het panel: Introducing current challenges in eHealth

In deze studie onderzoeken we ondernemers die tegenslagen hebben en de factoren die hiermee te maken hebben. We beschrijven de kenmerken van ondernemers die in de problemen komen en soms zelfs failliet gaan en we combineren de kenmerken met het traject dat deze ondernemers1 hebben gevolgd met hun adviseur. …

This study focusses on the influence of the family context on the development of entrepreneurial intention (EI) among young adults with entrepreneurial parents. It extends the EI literature by drawing on social cognitive career theory to study the interaction between entrepreneurial parents and their …

Organizing entrepreneurial collaboration in small, self-directed teams is gaining popularity. The underlying co-creation processes of developing a shared team vision were analyzed with a core focus on three underlying processes that originate from the shared mental models framework. These processes are: …

Workshop over Workshop samenwerking lectoraten in een interdisciplinaire MSc in Business Studies