Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

The Franco-German relationship has always been very prominent in European politics and currently still is. These two states that started out as enemies in post-war Europe, gradually managed to come together and form a partnership. This dissertation seeks to examine during which main events in European …

The ANWB department in Lyon helps Dutch people who have problems with their car in France. This department works with Dutch staff, but is situated in Lyon, France. Therefore it has to work closely together with French services. An international working environment can create a stimulating atmosphere …

To launch a series of new products, namely Badminton Series in badminton goods market, Li Ning Company Ltd. is dealing with high competition due to the strong competitors and changeable market demands. For the sake of supporting a successful entry, a large scale of marketing research is necessary as …