This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

The work we will be discussing here explores how government, industry, the university, and the citizens of a city can arrive through a participatory design approach at an increased and mutual understanding and a shared vision of a desired smart city of the future. Elaborating upon insights from transition …

This report is written for Barning Telecommunicatie. The goal of this research is to gain insights into the level of customer satisfaction for Barning Telecommunicatie and to come up with an advice on how to improve customer satisfaction. Background information Barning Telecommunicatie is an independent …

Persuasive games exist for a wide variety of objectives, from marketing, to healthcare and activism. Some of the more socially-aware ones cast players as members of disenfranchised minorities, such as migrants, prompting them to 'see what they see'. In parallel, a growing number of designers has recently …

The work presented in this paper is set up in the context of empathic design, in particular design for people in mourning situations. It seems almost a truism to say that designing for a situation as delicate, emotional, and complex as mourning demands that the designer is able to build empathy and (com)passion …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

AbstractDid I understand it right? This research is focused on the client’s experience of hospitality connected to foodservice employees in mental healthcare organisations. Since hospitality, part of the facility management department, is a hot topic in the field of mental healthcare, different serious …

This study will examine whether voluntary work or an internship in a developing country contributes to the development of global citizenship among young people. For the purpose of this study, global citizenship will be defined as a combination of social awareness and possessing international competencies. …

Greece has been facing serious image problems since the start of the economic crisis a few years ago, particularly relating to issues of untrustworthiness and corruption. It is a matter that has affected the country in many ways and the improvement of the image would lead to major benefits, especially …