The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

This is a report about a graduation project performed at Delft University of Technology. To test some of their gaming related research in a real life environment, they are setting up a platform called @Large. This platform will add massive multiplayer components to several games. The first game to support …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

This report is intended to describe my experiences of working as an intern at E+Co, an organisation investing in renewable energy and energy efficient technologies in developing countries of Africa, Asia and Latin America. This was my last internship for my bachelor degree; therefore I was obliged to …

This graduation assignment is about tourism industry in Ecommerce. During the internship I have to define customer segments in order to optimize the product placement on the website of this tourism brand Neckermann. This report provides all the activities done during the internship. Readers can find …