My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers. Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. …

This research report focuses on the consumer behavioural changes towards higher tech and lower touch in a COVID-19 environment. Specifically, the report develops a solution and implementation plan to solve the current operational challenges the hospitality industry faces as a result of the pandemic. …

The hospitality industry depends increasingly on migrant labour. Migrants are wanted but are not necessarily welcomed in the host society. Multicultural workforce is portrayed as necessary means to organisational success within hospitality and EU regulations support equitable work opportunities. At the …

This study is written to explore which in-flight service components influence the passenger satisfaction according to passengers who have taken a long-distance flight of a full-service airline from Schiphol Airport in Amsterdam. Since very few studies have been conducted to understand the influence of …

The European market represents, for Moringa Orchard created by Mr Siamak Tagari in the East of The Gambia, an exceptional opportunity to reach more consumers. In anticipation, MO is currently expanding its production with a view to selling more in France, Germany, the Netherlands and the United Kingdom …

Global dynamics challenge businesses and industries more than ever before. Notably, the trend of sustainability impacts the tourism industry, which explains the focus on consciousness and projects initiated by NGOs.  This research study was conducted for Fundación CODESPA – a changemaker striving for …

This thesis is written for Disability Studies in Nederland. This thesis deals with the experienced perception of inclusion of people with a disability working in the hospitality industry in order to stimulate the inclusion of people with a disability in this sector. By combining a desk research and qualitative …

This research is about the job- and organization attractiveness of Andaz Amsterdam Prinsengracht to Millennials. Millennials are entering the workforce and the hospitality industry is continously growing, therefore it is important to research how attractive the organization is and how and in which ways …

The continous growth of the tourism industry, the shift from a service to an experience economy and global trends such as increasing technological innovations, make hospitality performance crucial to any tourism organization. However, not all tourism players are yet understanding the significance of …

Summary Purpose:  This paper explores the factors influencing willingness to pay for sustainable technologies in some hospitality industry facilities, particularly hotels. Design, methodology, approach: for this study was used quantitative analysis of the results obtained through a survey conducted …