The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

In het boek ‘Wat ik nou toch heb meegemaakt!’ Verslag van een jaar dakloosheid neemt Wim de lezer mee in de wereld van dakloosheid in Utrecht. Op zich is dat verhaal niet uniek: Utrecht telt gemiddeld ongeveer 100 dak- en thuislozen, waarvan Wim er dus één was. De voornaamste reden dat iemand dakloos …

We present a description of our didactic approach to train undergraduate sign language interpreters on their interpersonal and reflective skills. Based pre-dominantly on the theory of role-space by Llewellyn-Jones and Lee (2014), we argue that dialogue settings require a dynamic role of the interpreter …

Picture books with characters that promote healthy eating are increasingly being used to make this behavior more attractive. The first aim of this study was to investigate whether the effect of vegetable promoting picture books on toddlers' vegetable consumption differed according to the reading style …

This chapter diagnoses the situation of high-tech small and medium enterprises (SMEs) in the Eindhoven Brainport region in the south of the Netherlands, based on desk research and additional background interviews. This region has an ecosystem with a very proliferated heritage of technology-based companies …

In diesem ersten LOGbuch, das die Internationale Bauausstellung IBA Heidelberg im vierten Jahr ihres Bestehens herausgibt, wird das ambitionierte Thema Wissen | schafft | Stadt ausgelotet und in seiner Relevanz für Heidelberg als Programm gefasst. Der erste Teil erläutert die Grundlagen des Diskurses …

Most Corporate Finance textbooks are 1,000 pages in length or more. And indeed, it is a multifaceted discipline that requires detailed coverage of many ideas and principles. However, the basics can be outlined in a much more condensed manner and there aren’t many books out there that cater to the needs …

‘How do we write when we write online?’ is the question asked by the first item on this list and by the list as a whole. We write a lot online; that’s for sure. Of course, there are discussions about the mobile phone destroying our sense of grammar, about image-biased media overturning the craft of writing, …

he reorientation of the public sector along market lines has led to the paradigm of New Public Management (NPM): the assumption that the public sector can be improved by management principles and techniques traditionally associated with the private sector. However, market orientation has also become …

In this essay, the smartphone as a new technology and medium is analysed with regards to its effects on individuals and society. McLuhan’s tetrad serves as a framework for analysis, consisting of a set of four effects to examine media in their historical context and present environment as well as the …