Insects could prove to be a sustainable solution to feeding the growing human population. While insects are already consumed in many countries, the acceptance of insect-based foods is very low in Western European countries. This cross-border study examined how the acceptance of German and Dutch consumers …

Zowel in de marketingtheorie als in de praktijk is er veel aandacht voor zowel klantbeleving als voor merkbeleving. Vreemd genoeg is er onvoldoende afstemming tussen beide. Zo houden experiencespecialisten en accountmanagers zich niet bezig met merkwaarden, en houden brandmanagers en CMO’s (Chief Marketing …

Noorderlingen positief over Groningen Airport Eelde Een ruime meerderheid van de Noorderlingen vindt Groningen Airport Eelde van maatschappelijk belang en wil het ook behouden. Dat is de belangrijkste conclusie van een onderzoek dat is gedaan op initiatief van en door het Lectoraat Marketing (Marklinq) …

Technological developments go fast and are interrelated and multi-interpretable. As consumer needs change, the technological possibilities to meet those needs are constantly evolving and new technology providers introduce new disruptive business models. This makes it difficult to predict what the world …

The increasing trend of sustainable and on-the-go healthy food products results in consumers demanding more ‘natural and organic ingredients. Not only do consumers want healthier options, but there is also an increasing concern on part of governments and legislation makers on reducing salt levels in …

Background: The emergence of smartphones and wearable sensor technologies enables easy and unobtrusive monitoring of physiological and psychological data related to an individual’s resilience. Heart rate variability (HRV) is a promising biomarker for resilience based on between-subject population studies, …

Purpose: This study examined how the catering business quickly responded and recovered from the threats caused by COVID-19 with the use of social media in Beijing, China. It evidences how various catering businesses in Beijing continued to pursue their businesses after restrictive social distancing measures …

This research assessed consumers’ attitudes towards sustainable and organic shea butter in Nigeria to provide recommendations that contribute to the financial sustainability of the Oke-Ogun Shea Butter of Oyo state, Nigeria.

The generation of food loss and waste is a topic that gained increasing attention over the past years. The most prominent estimate is that a third, or 1.3 billion tons, of the human food produced is wasted every year. The massive overproduction of food products on the one side and the malnutrition of …

Today, online business offerings are seemingly increasing in popularity in response to consumer demands, reflecting on e-commerce developments. In relation to e-commerce and online service important factors identified in literature include design, customer service, security/privacy, and fulfillment. …