This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

Abstract-Architecture Compliance Checking (ACC) is an approach to verify the conformance of implemented program code to high-level models of architectural design. ACC is used to prevent architectural erosion during the development and evolution of a software system. Static ACC, based on static software …

Digital Dreams is a young, ambitious game design and development company with drive and a lot of technical knowledge in it's field. The lack in communication skills has led to a situation where there was no consistency or strategic intent in the communication. In order to bring the company from an infancy …

Collecting local memories on-line is a growing practice with participatory elements on different levels. Three levels of participation – micro, meso and macro – are introduced by describing an exemplary case: the Memory of East in Amsterdam. These levels of this particular case can be grounded in the …

We review over 10 years of research at Elsevier and various Dutch academic institutions on establishing a new format for the scientific research article. Our work rests on two main theoretical principles: the concept of modular documents, consisting of content elements that can exist and be published …

In this paper we discuss the design process that took place while creating social software for Amsterdam University of Professional Education (AUPE) and the interactive knowledge platform, called ‘Theme-sites’. Themesites are used collaboratively by nine universities bound by a consortium, Digital University …