In the Interreg Smart Shared Green Mobility Hubs project, electric shared mobility is offered through eHUBs in the city. eHUBs are physical places in neighbourhoods where shared mobility is offered, with the intention of changing citizens’ travel behaviour by creating attractive alternatives to private …

More and more cars nowadays are provided with a "Pilot-Assist". The Dutch-Police-Academy and the Netherlands-Forensic-Institute expect a high potential risk if the Pilot-Assist fails, leaving the vehicle without control and a driver that may not be aware of that. It is of interest how drivers will react …

This research aims to gain insight into the structure and organisation of the sport cheerleading in the countries of Finland and the Netherlands to assess which factors in the environment of the sport and which factors in the organisational structure of the sport drive the development.

Climate change adaptation requires understanding of complex social ecological systems (SESs). One source of uncertainty in complex SESs is ambiguity, defined as the range and variety of existing perceptions in and of an SES, which are considered equally valid, resulting in a lack of a unique or single …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared …

Culture has been viewed as the biggest obstacle to change i n the legacy media newsroom. Older as well as recent literature points out that professional culture typically hinders newsroom innovation processes, and newsrooms in transformation often seem to find culture clashes on their path. These transformational …

Which elements in hospitality products, services and concepts will influence customers sensitivity and are triggering for creating DELIGHT & WOW? Is there more than ‘service, location, cleanliness, rooms/design and sleep quality? Will these value drivers change in the future (or perhaps they have already …

This research provides an impact analysis for both facility manager and commercial real estate on the consequences and impact of crises on commercial real estate. Building blocks impact analysis and conceptual approach: The building blocks of the impact analysis must be: KPIs, risk assessment and change …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …