The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …

The waldrapp ibis (Geronticus eremita) is a colonial and monogamous bird species, which is classified as ‘Critically Endangered’ by the International Union for the Conservation of Nature. Due to the rapid decline of wild waldrapp ibises a European Endangered species Programme (EEP) has been set up as …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

In eight steps to success: this approach is examined and provided in this report for the business Spielwork, a company that is working towards a vacancy revolution. Spielwork believes that vacancies must be described in a more visual and detailed way, instead of the traditional way with abstract information. …

The Museum Volkenkunde (National Museum of Ethnology) in Leiden is a museum about people and their cultures. The museum’s activities consist of permanent exhibitions of objects from eight different cultural areas around the world as well as small and large temporary exhibitions. To attract visitors to …

Over the years the industrial production was transformed by steam power in the 19th century, by electricity in the early 20th century, and by automation in the 1970s (Lorenz, et al., 2015). Today’s society is on the verge of the fourth industrial revolution, the Smart Industry. The impact of the Smart …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Recently, the Inverness, Ross and Skye forest district has had multiple occasions of wind damage in their forests. Because these were unpredicted and costly events, the model used to predict wind damage, ForestGALES, was analysed. Both input and output of the model were closely examined to discover why …

As the problem of child abandonment in Uganda’s capital city Kampala has risen over the past decades, so has the demand for child care centers to take care of these children. However, the increasing use of institutional care in Uganda has raised questions about its impact on a child’s development. It …