Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Will the Automotive era come to an end in the 21th century? Looking at today’s environmental and economic challenges of the use of last century technology cars and listening to some trend watchers one could think so. Cars can be regarded, as an old school status product indeed, for which there is no …

Conservative, surgical and pharmacological strategies for chronic low back pain (CLBP) management offer at best modest effect sizes in reducing pain and related disability, indicating a need for improvement. Such improvement may be derived from applying contemporary pain neuroscience to the management …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Section snippets Closing observations The overview of the articles presented in this special issue demonstrates that sport psychology does indeed represent a very broad domain of investigation and application. When reading the articles, one will observe that a spectrum of different approaches are applied, …

More and more people suffer from age-related eye conditions, e.g. Macular Degeneration. One of the problems experienced by these people is navigation. A strategy shown by many juvenile visually impaired persons (VIPs) is using auditory information for navigation. Therefore, it is important to train age-related …

The current procedure for assessing nervous activity in the spinal cord is needle ElectroSpinography (needle EMG). This is an invasive and painful approach during which a needle is inserted into the subarachnoid space. It is hypothesised that High-Density surface ElectroMyography (HD-sEMG) is a non-invasive …

Post-structuralist theory has frequently been discarded because of its theoretical character, extremely pluralist approach and lack of problem-solving attitude (Edkins, 1999 ; Campbell, 2013 ; Harcourt, 2007). Indeed, the main claim of post-structuralism is that reality is a socially-constructed artefact which …

Citizen participation is booming, especially the number of urban bottom-up initiatives where information and communication technologies (ICT) are deployed is increasing rapidly. This growth is good news for society as recent historical research shows that the more citizens actively and persistently interfere …

The aim of this dissertation is to analyze whether non-state actors, in the form of international governmental organizations, make states irrelevant within the global political arena. There has been a shift in the division of power in the political sphere as a result of trade openness. Indeed, international …