Disillusion with social media only stimulates the search for ever more refined techniques of manipulation. Detoxing won’t help, writes Geert Lovink: it is collective action, not will power, that can free us from the permanent state of distraction.

Long version of the essay published by Eurozine.

(This is part I of a series of essays on meme theory. Part II is entitled Rude Awakening: Memes as Dialectical Images). Part III is called Memes and the Reactionary Totemism of the Theft of Joy)

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