The management problem describes the issues of the Missing Link with the app TimeTravel, Amsterdam Dam. The company use The Lean Canvas Business Model, but they did not follow the described steps by the author of the model. Therefore, some problems occur, and they might be a part of the research result. …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This paper is written with an aim of decreasing the constantly growing gap between the richest football clubs and the rest. During the past few years, this growing gap has been an ongoing process in the major European football leagues. This has also been the case in the Netherlands, where the clubs Ajax …

Lameness in horses is a big problem in the equine industry, it is the most common health problem and causes horses to retire early or the horses are in need of special care and attention which takes a lot of time, effort and money. The aim of this study is to better understand the movement of a warmblood …

The Second World War, legislative changes, and on-going globalisation are some of the causes that diminished the reach of the German language in the Netherlands. Duitsland Instituut Amsterdam studied the current state of the use of the German language and found that research participants had ‘no-connection’ …

This report is about implementing a pipeline in C++ in order to make it possible to perform online hyperspectral analysis of tomatoes. The project is performed by a mechatronic student as a graduation internship. The report will give insight in the design and realization of software which is capable …