This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

When a pipeline is laid on the seabed it can be exposed to hazards of ship anchors, large fishing gear or ice keels. To prevent the pipeline of being damaged, the pipeline can be trenched. Trenching is a technique where the pipeline will be buried in the seabed to a certain depth. This can either be …

Wellbeing, comfort and safety in outdoor shoes have always been based on parameters that vary from person to person (male, female, weight, build, etc.). The aim of the project OutFeet was to go beyond this subjective approach by taking a merely qualitative analysis to a higher scientific level. The …

Climate change is a major contributor to the range shifts of several organisms such as plant species. A range is the geographical area where a species can be found and it is possible for plant species to undergo a range shift while still being present in their original one. These plants are called range-expanders. …

This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

Tropical forest in Tabalong district South Kalimantan are under threat by external factors; one of the main threats to the forests are coal mining operations. Coal mining operations are temporary land use activities because of this mine rehabilitation is an important part of the mine development process.Mine …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …