This thesis answers the question how a company such as Media Markt can introduce projects aiming at sustainable enterprise without compromising their mission statement, ideas and beliefs. In doing so, difference is made between Corporate Social Responsibility, Sustainable Enterprise and Sustainable Development …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

In the academic year 2009-2010, both field and desk research have been conducted for The Hague University's Sports Department. This research is important for the Sports Department because it provides inside information about the target group, which can be applied to (future) communication strategies. …

The Internet is a media that is used by everyone, and children are at risk, they start using it at an early age. Children get bullied and intimidated by other children or even become victims of paedophiles on the Internet. Human traffickers are more and more pretending to be someone else on the Internet …

Piracy off the Horn of Africa has become an increasingly salient international issue. The phenomenon of piracy has been forbidden by (international) law since centuries and has taken different forms throughout history. Nowadays piracy is still present in every corner of the world, especially in poor, …

This research is done for ABM-idea. The central aspect of the assignment is to investigate possible expansion of business for ABM by maintaining the sales in the Italian market. By means of this research, the following recommendations were reached: Recommendation 1: The economic situation of the entire …

After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …

This paper aims to provide an insight into the recently emerged phenomenon of sustainable events and its development as well as a prediction for the future paths this environment friendly way of organising events might take. Furthermore, this work will explore the opportunities sustainable events may …

The severe shortage of donors is a major constraint facing European countries. In Europe more than 60,000 patients are on waiting lists for an organ transplantation. Because of the shortage of donated organs, every day almost ten people die in Europe while on the waiting list. But what are the causes …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …