This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

A welcome policy can be embedded in a municipal authority organisation in a number of different ways. Each has its own strengths and weaknesses. To be effective, the local policy makers must be clear on how they hope to make use of the welcome policy and how this will benefit or suffer from different …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

With 400,000 sex workers, Spain has the biggest sex industry of Europe. It is estimated that 90 per cent of these sex workers are victims of human trafficking for the purpose of sexual exploitation. The objective of this dissertation is to gain data on sex trafficking in Spain with the aim to find …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Although reengineering is strategically advantageous for organisations in order to keep functional and sustainable, safety must remain a priority and respective efforts need to be maintained. This paper suggests the combination of soft system methodology (SSM) and Pareto analysis on the scope of safety …

This survey is about recognizing patterns in the way Small and Medium Enterprises (SMEs) organize their procurement activities. The scope of the survey is limited to the key commodities of the SME. A key commodity is defined as the purchased product or service group which is essential for realizing the …

This report covers proposals to create a more competitive way of dairy farming in the municipality of Barcelos after abolishment of the milk quotas in April 2015. In the future these dairy farms will have to face with more heavy fluctuations of the milk price. Also fluctuations in the price of concentrate …

This research was conducted as a response to the recent trend of flexibilization in the European labor market. Factors for its fast emergence include the increased international competition and the effects of the economic crisis in Europe. Young workers have become overrepresented in flexible jobs. The …