This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

This survey is about recognizing patterns in the way Small and Medium Enterprises (SMEs) organize their procurement activities. The scope of the survey is limited to the key commodities of the SME. A key commodity is defined as the purchased product or service group which is essential for realizing the …

This report covers proposals to create a more competitive way of dairy farming in the municipality of Barcelos after abolishment of the milk quotas in April 2015. In the future these dairy farms will have to face with more heavy fluctuations of the milk price. Also fluctuations in the price of concentrate …

This thesis seeks to discover how personal leadership education functions in the Netherlands and to suggest recommendations for its improvement. To this end, personal leadership courses and students’ attitudes towards those courses at six higher education institutions were researched. Personal leadership …

The aim of this research report is to provide an analysis of the business environment and growth opportunities for the assignment provider Primatrassen. The research was based on answering the question: How can Primatrassen improve its overall performance? To be able to find the answer to this question, …

This research was conducted as a response to the recent trend of flexibilization in the European labor market. Factors for its fast emergence include the increased international competition and the effects of the economic crisis in Europe. Young workers have become overrepresented in flexible jobs. The …

In recent years there has been a noticeable change in how people book their holiday. In the past traditional travel agencies were the places go, with offline stores and direct face-to-face contact with experienced travel agents. Nowadays, however, the internet plays an important role for companies to …

Implementing the Cradle to Cradle principles in the design of an industrial park is a challenging and complex task and requires a great amount of dedication of all parties involved. Due to the fact that Cradle to Cradle is a relatively new concept, only few experiences have been made with the design …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …