As social media become more and more relevant for brands, it is important to find ways of increasing valuable exposure for brands on social media. Valuable exposure is generated when brands create social capital for individuals. Social capital can be defined as the resources available for individuals …

Management summary The company Autobedrijf van der Wereld wants to communicate with their target group but they do not know how to do this properly. The company would like to have more customers and it also wants the customers to feel more involved with the company. Another problem they are facing, is …

The main purpose of this report was to research how to increase art house ticket sales and visits by optimizing current marketing methods used to position independent films in the Netherlands. The perspective of the art film audience was taken during this research and their motivations to visit art houses …

Only 18% of the Dutch population watches TV commercials. This means more than 80% does not watch them and zaps to another channel or walks away from the television. In general TV commercials are evaluated to be an irritating interruption during a program or movie that is broadcasted. Research shows that …

http://cts.som.surrey.ac.uk/publication/lets-say-goodbye-the-moralising-practices-of-gap-year-organisations-in-the-netherlands/wppa_open/Responding to the growing appeal of the gap year amongst young people, thehigher education sector, governmental institutions and, perhaps foremost, the tourismindustry …

Video is everywhere. With YouTube becoming one of the biggest social media websites and the explosion of viral video, it has become a very important factor for big brands. With millions and millions of people dancing to ‘Gangnam Style’ and everyone humming ‘Dumb Ways to Die’, video really is able to …

In this research is examined why the elderly who are involved in “Driezorg” are motivated to be part of the moving groups. To research this, a BREQ-2 questionnaire was used. This questionnaire sounds out the motivation with regard to physical exercise. The BREQ-2 consist of 19 items which are related …

Transfer is an important factor within psychomotor therapy. Each psychomotor therapist will search for ways in which new behavior can be generalized within the daily life of a client. This investigative report describes a practical investigation in regards to satisfaction about the functionality of the …

The Saxion University of Applied Sciences recently started its “Safety at Work” project. Its objective is to increase safety in the workplace by combining and applying state-of-the-art factors from Ambient Intelligence, Industrial & Product Design and Smart Materials [1].The human factor plays a significant …

The world is rapidly transforming. Economic, ecological and technological developments transcend existing boundaries and challenge the way we innovate. The challenge we face is to reinvent innovation as well, changing the way organisations and industries innovate and cooperate. Only with a new approach …