The expansion into a foreign market brings with it many considerations and problems. MrWork, a small company specialized in recruitment via Social Media, would like to enter the German vacancy market. This report describes and evaluates the current situation in the German vacancy market and gives a range …

The management problem describes the issues of the Missing Link with the app TimeTravel, Amsterdam Dam. The company use The Lean Canvas Business Model, but they did not follow the described steps by the author of the model. Therefore, some problems occur, and they might be a part of the research result. …

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

De afdeling Procurement heeft een slechte positie binnen de business van KN. Dit onderzoek gaat over het oplossen van deze slechte positie door middel van categorie management. Op verzoek auteur zonder vertrouwelijke informatie.

Kalmar Nederland weet niet hoe er met uit-contract-lopende machines moet worden omgegaan wanneer deze uit een beëindigde leaseovereenkomst komt. Er is geen procedure gegeven vanuit het management van Kalmar omdat Nederland een van de weinige landen is waar hoofdzakelijk machines worden verhuurd. Er wordt …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

Dit document is het afstudeerdossier van Ynte Kramer. Het vormt het resultaat van een onderzoeks- en adviestraject bij het Ministerie van Buitenlandse Zaken naar de implementatie van het informatiesysteem 247Foxy voor de digitalisering van de (parlementaire) stukkenstroom. Dit rapport beschrijft een …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …