In the academic year 2009-2010, both field and desk research have been conducted for The Hague University's Sports Department. This research is important for the Sports Department because it provides inside information about the target group, which can be applied to (future) communication strategies. …

Communication on Europe was never a priority in the Netherlands, until it became clear in 2005 that the Dutch people did not support the European Constitution. When on 12 June 2007 the Irish people voted against the Lisbon Treaty, the renewed constitutional treaty, one could speak of a consistency in …

Romania, as a newcomer to the EU club, has to deal with child labour that constitutes a serious breach of human rights. The nature of child labour in Romania has specific features, which are common to features of child labour in other post communist countries. While in developing countries and in the …

Van der Breggen is a Dutch company specialized in syrup waffles and other biscuits. Through the years the company has been innovating and has adapted to new trends. This paper was written to answer the central question: Is it interesting for van der Breggen to export their syrup waffles to France and …

Background As the level of government closest to citizens and the real economy, local and regional authorities have an important role in tackling the severe impact of the current economic crisis. The double pressures of decreasing public revenue and increasing demand for services, however, call for more …

This paper examines how enterprises may decide to bring about effective network collaboration even though present mediation forms have proven inadequate. One of the main problems of these enterprises is that they lack a clear picture of the potential future ‘‘modular business’’. The Dutch hospitality …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

Leading up to the European parliamentary elections in June 2009, the question to which extent political parties are able to engage citizens through strategic marketing efforts regains significance in the public discourse. The paper analyzes both the origins and trends of political marketing to distill …

In 1949 the People's Republic of China emerged from a civil war with communist Mao Zedong as its victor. During the peak of Mao's rule China was completely isolated from the world. In the 1960's China lost the support of the Soviet Union due to failed policies such as the Great Leap Forward and various …

Corporate Social Responsibility (CSR) cannot be separated from today's business world. The ability for a business to reflect responsibility toward its stakeholders on its daily operation has becoming increasingly important in recent years as the pressure to implement is constantly higher. Consequently, …