This PhD dissertation shows that young people in Bolgatanga (northern Ghana) do not all remain virgins until marriage, as prescribed by their culture and religion. Among the reasons they cite are ‘having an interest in sex’, ‘being cool’ or, for girls, ‘getting money’. There is a relatively high risk …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

Objective reduction of physical activity (PA) during pregnancy is common but undesirable, as it is associated with negative outcomes, including excessive gestational weight gain. Our objective was to explore changes in five types of activity that occurred during pregnancy and the behavioural determinants …

This strategic sales report is realized by Thomas Vos, a student at the University of Applied Sciences in Leiden. On behalf of Metsens, a strategic sales report has been written in order to gain growth. Metsens’ target is to achieve a growth of 125% by conducting research aimed at the Metsens’ strategic …

This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …

Knowledge of spatial and temporal trends in the environmental exposure to radiofrequency electromagnetic fields (RF-EMF) is a key prerequisite for RF-EMF risk assessment studies attempting to establish a link between RF-EMF and potential effects on human health as well as on fauna and flora. In this …

This research has been conducted to analyze the current water production process and see if improvements in terms of energy efficiency is possible by using the optimal configuration for different sailing profiles. Water consumption on cruise vessel is higher than on non-passenger vessels. Freshwater …