The thesis is written for Park Plaza Amsterdam Airport which face a challenge in increasing the F&B revenue, especially in the restaurant and bar. The advice is delivered in terms of marketing plan which focuses on product adjustment strategy.

Air transportation has grown in an unexpected way during last decades and is expected to increase even more in the next years. Traffic growth tendencies forecast an expansion in the demand and greater aviation connectivity, but also higher workload to the different airspace users, especially for airport …

Het Living Lab Groningen Airport Eelde (LLGAE) wil realiseren dat partners uit overheid, onderzoek, onderwijs, ondernemers en omgeving in gezamenlijkheid en gelijkwaardigheid, werken aan innovatieve oplossingen, experimenten en opgaven in de ruimtelijke en economische context van Groningen Airport Eelde, …

The aeronautical industry is still under expansion in spite of the problems it is facing due to the increase in oil prices, limited capacity, and novel regulations. The expansion trends translate into problems at different locations within an airport system and are more evident when the resources to …

We need mental and physical reference points. We need physical reference points such as signposts to show us which way to go, for example to the airport or the hospital, and we need reference points to show us where we are. Why? If you don’t know where you are, it’s quite a difficult job to find your …

Presentatie t.b.v. de lunchlezing van Kenniscentrum NoorderRuimte over het onderzoek wat gedaan wordt bij het Living Lab van Groningen Airport Eelde.