Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

Why cities need economic intelligence The economies of Europe’s cities are changingfast, and it is not easy to predict which segmentsof the local economy will grow and which oneswill decline. Yet, cities must make decisions as towhere to invest, and face a number of questionsthat are difficultto answer:Where …

Massive Open Online Courses (MOOCs) have continued to attract considerable media coverage as governments and universities respond to the open and online education movement. Three years after the MOOCs began its rise, it is clear that the HE institutions in the EU are gaining speed in this movement. This …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Cordaid, one of the biggest development organisations in the Netherlands, works on several topics to reduce poverty all over the world. One particular topic is Urban Matters that designs smart solutions for slums. Cordaid Urban Matters has given the assignment to conduct research regarding successful …

The UNESCO Institute for Lifelong Learning (UIL), based in Hamburg, is one of six educational institutions of UNESCO. Expectations that more than 60% of the world’s population will live in cities by 2030 led to the initiation of the Global Network of Learning Cities (GNLC), defined as a virtual community. …

Urban Outfitters is a U.S. based global fashion retailer that offers an eclectic mix of products. These products range from apparel and accessories to home décor items and gifts. The brand targets an urban-minded audience between the ages of 18 to 30. Although Urban Outfitters is operating in one of …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …