The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Purpose The conceptual and modularization of project management maturity models is based on the principle of process control. This research was designed to challenge these boundaries to reveal non-process factors. The paper aims to discuss these issues. Design/methodology/approach A multimethod research …

This papers presents some ideas to use so-called software agents as a software representation of a product not only during manufacturing but also during the whole life cycle of the product. Software agents are autonomous entities capable of collecting useful information about products. By their design …

eHealth applications hold many promises, for instance to improve the quality of health care, to increase its accessibility, or to reduce its cost. Yet, many eHealth innovations never reach the stage where they get embedded into routine health care. This is due in part to a lack of evidence that these …

EHealth applications hold many promises, for instance to improve the quality of health care, to increase its accessibility, or to reduce the cost. Yet, many eHealth innovations never reach the stage where they get embedded into routine health care. This is due in part to a lack of evidence that these …

Summary: The traditional landscape in international business has changed, for decades the Uppsala model of internationalization has been key-instrument for foreign success. Since McKinsey (1993) made notice of the term Born Global times have changed. More rapidly and in increasing numbers throughout …

Onderwerp Dit kwalitatieve praktijkonderzoek gaat over de 'spontane associatie'. Het is gericht op de mogelijke aanknopingspunten die 'spontane associaties' kunnen bieden voor de muziektherapeutische behandeling. De onderzoeksvraag is "In hoeverre kunnen, volgens muziektherapeuten, spontane associaties …

Online platforms for collecting local memories are often claimed to be a driving force of empowerment for individuals, groups and the community as a whole. Long term online participation especially plays a key role in the claims for empowerment on group and community level. However, the present research …

In this article, we explain how we envision the further interconnection of existing initiatives of online local memory collecting into a new social infrastructure, that is beneficial to the whole of Amsterdam. Three examples of local memory websites show how large districts in the East, South and West …

Optical Coherence Tomography (OCT) is an imaging technique for collecting depth resolved information in human tissue based on an interferometer. With an imaging depth of between 1 and 2 mm, OCT is only used to investigate (near) surfaces. But with an axial (depth) resolution of between 2 and 10 μm, and …