Dit onderzoek richt zich op het vinden van een oplossing voor het gebrek aan merkvoorkeur ten aanzien van het merk Weleda bij vrouwelijke consumenten in de leeftijd 40 tot en met 49 jaar. Het doel van het onderzoek is om Weleda Benelux een communicatieadvies te geven over hoe zij zich bij deze doelgroep …

Deze scriptie beschrijft het onderzoek naar de positionering van Yex. De reden van dit onderzoek is dat de omzet van Yex in Nederland achterblijft ten opzichte van overige exportlanden. Door de sterke concurrentie lukt het Yex niet om de voor Yex belangrijkste groothandelaren die groentespeciaalzaken …

Het ledental van organisatie X blijft sinds 2008 dalen. De contributie is de primaire inkomstenbron van de organisatie en daarom loopt het bestaansrecht van organisatie X in gevaar. De toegevoegde waarde van het lidmaatschap is onvoldoende en de medewerkers zijn niet op de hoogte van het gehele aanbod …

E-commerce is still a strong growing segment with fierce competition among parcel delivery service providers. To stay ahead of the competitors innovation is necessary. Currently, parcels are being delivered with large delivery vans which will usually deliver single parcels to doorsteps of their customers. …

This document describes the graduation project I carried out at the AMI research group at Saxion Hogeschool in Enschede during the period of 18-11-2019 through 22-4-2020. The goal is to prove that I possess the ability to design and create professional-grade software in a professional setting and in …

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …

In elite sports, a case is increasingly made for the structural inclusion of what we label as planned disruptions. These are structured and deliberate training activities whereby athletes are exposed to increased and/or changing demands under controlled circumstances. Despite the growing body of evidence …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

Wine consumption is decreasing for many decades, but organic products demand is increasing. To counter the image of Spanish wines which is “poor quality and cheap wines” because of their big quantity production and their low prices, Spanish wine producers change their farming method. Spain ranks first …

Abstract Background: Many countries in Europe have implemented managed competition and patient choice during the last decade. With the introduction of managed competition, health insurers also became an important stakeholder. They purchase services on behalf of their customers and are allowed to contract …