This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

Many eHealth innovations never get beyond the project phase. Initiating a viable business model in an early stage. To support shared decision making in care networks of people with dementia, an interactive web tool for people with dementia, informal caregivers, case managers and other professional caregivers …

Europe in general and Romania specifically has been increasingly a target of foreign and domestic investors. Due to its cheap land prices and agricultural policies supporting largescale agricultural investments Romania has become a country with high risks concerning land grabbing. However, the academic …

This research focuses on effective social value measurement. It starts by outlining the competitive environment, which is under economic pressure due to limited resources. Commissioners of public services are driven to include social value into their decision making. The problem for social enterprises …

Simulation transparency is becoming more crucial in the decision making process when quantitative computer tools are used to justify some strategies.

Poster displayed at the BC&E conference in Hamburg 2014, regarding the Flexigas Simulator, a map based model for designing and planning biogas production chains.

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

At the end of the nineties, many unaccompanied minor asylum seekers (UMAs) came to the Netherlands due to wars and continuing violence in the world. Many UMAs try to find a new home and ask for asylum in order to get protection. Therefore, the asylum issue has become an urgent item on the political agendas …

This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional …