This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Which elements in hospitality products, services and concepts will influence customers sensitivity and are triggering for creating DELIGHT & WOW? Is there more than ‘service, location, cleanliness, rooms/design and sleep quality? Will these value drivers change in the future (or perhaps they have already …

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

From the article: "This article evaluates the application of blockchain technology to improve organic or fair-trade food traceability from “Farm to Fork” in light of European regulations. This study aims to shed light on the challenges in the organic food chain to overcome, the drivers for blockchain …

The objective of this thesis is to identify how Circular Business Models enabled by Smart Technologies can lead to two interesting business cases for Small and Medium Tech Enterprises (SMTEs). This report is written due to the challenges the current linear economy faces from environmental changes and …

Organic farming is increasingly promoted as a means to reduce the environmental impact of artificial fertilizers, pesticides, herbicides, and antibiotics in conventional dairy systems. These factors potentially affect the microbial communities of the production stages (soil, silage, dung, and milk) of …

In the last decade, the number of living labs focusing on environmental sustainability has risen in order to cope with the need for environmentally sustainable innovation. Although these multi-actor approaches allow for innovation, this alone does not suffice a society’s transition to becoming environmentally …

Price transparency is an essential precondition to realize careless cross-border charging in Europe. Unfortunately, in many countries price transparency in EV charging is problematic. A lack of transparency can lead to unnecessary high costs of charging for EV drivers and makes it difficult to compare …

The emergence of exponential technologies, along with the affirmation of a collective intelligence paradigm, is creating new competitive pressures and entrepreneurial opportunities for organizations aiming to generate a spectrum of diverse outputs ranging from product innovation to large-scale corporate …