This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

This research is done on behalf of the company Fudura, which is, as a commercially operating organisation, part of the Enexis Group. Fudura is a nationwide organisation operating on the Dutch energy market, especially in the provinces of Groningen, Drenthe, Overijssel, Noord-Brabant, and Limburg. As …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

In product design engineering education, classes in engineering mechanics are often difficult, unrewarding and unsatisfying for both students and lecturers. Within the Product Design Engineering program at Rotterdam University of Applied Science, a new approach has been developed and tested, leading …

Purpose The purpose of this paper is to present the evolution in notions from bibliometrics to altmetrics and confront them taking into consideration specific criteria. The objective of this paper is to present the evolution of research, regarding the above fields, the study of metrics and indicators …

Niet-aangeboren hersenletsel (NAH) komt relatief vaak voor. Een veelvoorkomende vorm van NAH is CVA. Bij een CVA ligt de prevalentie van gezichtsvelduitval tussen de 8 en 67%. De variatie ontstaat voornamelijk doordat de prevalentie lager ligt bij een grove gezichtsveldbepaling (GGB) ten opzichte van …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …

The ‘Sport Physical Education and Coaching for Health (SPEACH) project, co-financed by the Erasmus+ Programme of the European Union (2015-2017) aims to increase awareness and behavioral change in sport professionals and European citizens towards an active and healthy lifestyle. The target is to develop …

The aim of this study was to develop and describe a wheelchair mobility performance test in wheelchair basketball and to assess its construct validity and reliability. To mimic mobility performance of wheelchair basketball matches in a standardised manner, a test was designed based on observation of …