This thesis is written on behalf of AFRIEK. AFRIEK is a fashion brand based in Rwanda which has the vision to show the power of cross-cultural collaboration based on equality. AFRIEK became much more of a research project than only a commercial brand: trying to be as sustainable as possible while keeping …

This research report explores the idea of creating a virtual reality gamified experience that addresses the topic of mental health by bringing more understanding to mental disorders. In doing so, the paper begins by exploring how the topic of mental health could be broached with the use of video games. …

In Vlissingen, the municipality wants to make a selected neighbourhood natural gas-free. In order to support this, they have been granted a subsidy. There are many important stakeholders in this project such as the housing corporation l’Escaut which owns most of the houses in the neighbourhood. All of …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The forthcoming research justification renders a lengthy explanation of how Somitra B.V. can bridge the gap between potential customers and their product solution within the German market. Somitra B.V. aims to determine the viability of their product "Smart Water Meters" directly with potential customers …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

Overweight and obesity are some of the biggest food-related problems in the world and affect more than 2 billion people worldwide. One of the factors of this problem is the change in the Dutch food environment. Food is getting more processed, and the amount of fat and sugary food is growing while their …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

In recent years, the deterioration of urban rivers, due to human activity, has been receiving increasing attention. Canalized rivers are being restored or rehabilitated to restore wildlife and bring back a more natural ecosystem. This shift in the way how we look at our rivers has also resulted in the …