The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …

Much research has been conducted into the determinants of customer experience. However, these studies do not include relationship norms as a possible determinant of customer experience. Nevertheless, there are strong indications that the relationship norms used by a customer are an important factor in …

Customer-supplier relationships are becoming more digital. However, a personal approach still seems to be a key success factor in the service journey, creating an optimal customer experience. In this research, we investigated the effects of a personal communication approach on customer experience and …

This book presents the results of the international research project CODALoop: Community Data Loop for Energy Conscious Lifestyles. It dissects the energy practices that make urban households demanding energy in their daily life and reveals the pathway towards reducing this energy demand. To unpack energy …

Purpose Cancer‐related fatigue is one of the most distressing side effects of childhood cancer treatment. Physical activity can decrease fatigue and has positive effects on other health outcomes. Most research on physical activity pertains to adults, and the few studies that focus on children have limited …

Achtergrond Informele ouderlijke steun wordt gezien als kansrijke interventie voor het reduceren van opvoedstress. Er is echter weinig bekend over hoe relaties tussen ouders met en zonder opvoedstress zich ontwikkelen in opvoedingssituaties waarbij de ene partij ondersteuning geeft en de andere partij …

In this paper, we study cross-cultural differences in strategic reasoning in turn-taking games, as related to game-theoretic norms as well as affective aspects such as trust, degrees of risk-taking and cooperation. We performed a game experiment to investigate how these aspects play a role in reasoning …

The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption …

In this chapter, it is argued that corporate communication is not an arbitrary affair, but an activity with its own intrinsic normativity. Communication is part of a creation order, which means that one has to obey specific norms and rules in order to present oneself in a convincing way. First of all, …

For further development of technologies but also for the implementation in real life contexts, it is important to understand users' perspectives on the anticipated use of innovative technologies in an early development phase. In addition, it is also important to get a better understanding of the explanation …