The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The concepts of Corporate Social Responsibility and Corporate Community Investment are not clearly defined in literature as of yet. However, considering the recent surge of attention these concepts have gotten, they have become points of interest for the general public, governments, commercial organisation, …

This study was based on Instructional Skills (IS) training module which was imparted by Training Institute for Technical Instruction (TITI) Nepal to improve the performance of vocational instructors. Instructional skill training is a three months training course split in to three modules; each module …