Social media wordt steeds belangrijker in onze samenleving. De invloed ervan op ons leven neemt dagelijks toe. Het wordt steeds meer gebruikt, ook om in contact te komen met organisaties. De Sleutels is echter nog maar op weinig socialmediakanalen aanwezig. Dit wil de Sleutels veranderen. De probleemstelling …

Abstract Background: Healthcare organizations supporting individuals with Intellectual Disabilities (ID) carry out a range of interventions to support and improve a healthy lifestyle. However, it is difficult to implement an active and healthy lifestyle into daily support. The presence of numerous intervention …

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

As one of the most attractive Western European countries for refugees, Germany has experienced a large influx of migrants since the beginning of the Syrian Civil War in 2011. It has the highest influx number of migrants in 2014 since 1992. Since Germany is not prepared to deal with this unexpected …

Smart city-policy makers and technology vendors are increasingly stating they want to bring about citizen-centered smart cities. Yet, it often remains unclear what exactly that means, and how citizens are envisaged as actors in smart cities. This article wants to contribute to this discussion by exploring …

This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …

Despite several decades of Sport for All policies, opportunities for sports participation are still unequally divided, with certain socially disadvantaged groups having less access to sports. To reduce this gap, structural efforts are needed. A question that arises is what role nonprofit sports clubs …

Many cities around the world are seeking an enhanced presence of the emerging innovation economy in order to grow a new base of jobs, adjust to industrial change, or leverage technology to address sustainability, resilience,and social cohesion. In the current cycle, cities are focusing investment and …

The loss of biodiversity is a worldwide problem caused by over exploitation of natural resources, pollution, introduction of invasive species and other problems, human induced. The Netherlands is working on strengthening its natural environment boosting social and economic wellbeing. In Southwest Drenthe, …

This report provides an analysis and evaluation of a survey into how stakeholders (employees and customers) of Exact can be activated to become ambassadors on social media. Exact wants to obtain insight in how internal and external stakeholders can have more engagement on how Exact presents itself to …