According to several authors, such as Bunner-Sperdin and Peters (2009), Ogorman (2010) and Hokkeling and Mar (2012), hospitality can be defined as an interpersonal exchange, in which the host wants to give the best experience, whereby the physical, spiritual, emotional and social well-being of the patient …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

The central topic in this dissertation is the description and application of a method that can be used to investigate colour as a qualitative phenomenon, without reducing the wealth of meanings that can be experienced in the world of colour. This method should provide space for the experience of colour, …

This paper aims to address higher education students’ learning space preferences. The study is based on a survey that involved 697 business management students of a Dutch University of Applied Sciences. The research focuses on preferred learning spaces for individual study activities, which require concentration, …

In the Netherlands, the automobile manufacturer Nissan has initiated a unique project to stimulate the uptake of electric vehicles (EV) for commercial usage. This project is called “Power to Amsterdam” and started by the end of 2014. In the project, Nissan has enabled entrepreneurs in the region of Amsterdam …

How do asylum-seekers experience the time-space in which they are received in The Netherlands?

In dit afstudeerrapport is gepoogd antwoord te krijgen op de vraag hoe innovaties om bodemdaling in het Groene Hart te reduceren in gang kunnen worden gezet. In het onderzoek is gekeken naar de mogelijkheden die er zijn om innovaties die als doel hebben de bodemdaling in het veenweidegebied te reduceren, …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

This paper explores the impact of the physical and social dimensions of the work environment on  satisfaction and perceived productivity of knowledge workers in Dutch universities of applied sciences. The approach took the form of a literature review, multiple case study of six research centres using …

This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …