This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This thesis explores the development of an interactive digital brand platform for TRIMM, a B2B digital marketing agency. The main problem of the assignment was the lack of a centralized, unified and user-friendly system for accessing brand guidelines and assets. This led to inconsistency in branding …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

The pressing need for YourSurprise, a global e-commerce business that specializes in personalized gifts, to broaden its SEO linkbuilding approach is addressed by this research. The study identifies a significant over-reliance on guest blogging, which currently accounts for 97.6% of the 2024 backlink …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

Het product is een leerplatform ontwikkeld voor de website van Kemari om actuele kennis en inzichten te delen op het gebied van marketing, branding, technologie en strategie. Dit platform biedt een scala aan content, zoals artikelen, videoandapos;s, infographics en case studies. Het is ontworpen om gebruiksvriendelijk …

Een podcast over duurzaam reizen voor Generatie Z om het bewustzijn te vergroten. Onderwerpen: 1. Conceptontwikkeling en Onderzoek: Het concept voor de podcast werd gevormd op basis van uitgebreid onderzoek naar trends, benchmarks en input van experts. Persoonlijke reisverhalen en een positieve kijk …

The outdoor model of the FAT Scope interactive binoculars by 100%FAT has marketing potential, but its current hardware setup has prohibitively high power draw from its battery. This research aims to measure the power draw, find significantly contributing components and investigate their optimization …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …