Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …

Chapter 6 in Consumption culture in Europe. The chapter focuses on cultural differences in consumption across Europe and describes general attitudes towards consumption and brands, the significance of shopping, and how these are linked to the motives of consumption of alcoholic and non-alcoholic drinks. …

The objective of this study is to shed light on the added value of the services of five disciplines in M&A advisory in the SME domain: accountants, bankers, business brokers, fiscalists and lawyers. Theory is inconclusive in the added value of advisory services and research on the subject is hardly …

The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives …

Dieses Manifest postuliert, dass die aus den Geisteswissenschaften kommenden Medienwissenschaften keinen produktiven Zugriff auf die Neuen Medien und vor allem das Internet ermöglicht haben. Der übergeordnete Begriff «Medien» wird mehr und mehr zu einem leeren Signifikanten. In Zeiten universitärer Reformen, …

The Utrecht School of Journalism has a long tradition in international higher education. The School’s European Culture & European Journalism (ED&EJ) programme is an example of a pedagogical practice in higher education where advanced students learn how to perform in an international context. Journalism …

The propagandization of a Net Generation adds nothing to our understanding of the digital behaviour of young people. Indeed, it is becoming increasingly obvious that the whole concept of a Net Generation rests on incorrect assumptions. Hence, arguments based on a Net Generation are not only irrelevant …

Although previous research programs have yielded valuable knowledge that can help sugar beet growers to innovate farming processes, actual transfer of this knowledge to the growers so far is lacking. Currents ways of knowledge transfer do not match learning styles, personal traits or the social environment …

You enter the supermarket and you can’t find the sugar.They’ve moved it. Again.You look for someone to help you, but all the staff have disappeared. You’re fed up, and it’s the supermarket’s fault.