This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

AFS Interculture Canada is a nonprofit organization that operates on a non-governmental basis. It is the Canadian branch of AFS Intercultural Programs. It enables adolescents to go on foreign student exchanges in order to develop intercultural awareness and skills. During a briefing in January of 2014, …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …

Content Marketing is one of the strategies marketers are challenging referring to the swift of consumer expectations of brands. Content marketing is started with the rise of Social Media and becomes more and more important to brands as well as consumers in the sportswear industry. But marketers think …

This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …

Positive Travels is an online company that organises trips for business companies and for people who want to go on a holiday for leisure purposes. It was developed from its parent company Positive Business Events. Positive Travels offers trips with different themes and trips are mostly tailor-made. Positive …

This thesis is about establishing the possibilities for Thais Verkeersbureau on social media to get more exposure on the Dutch market and to generate more traffic to Thailand. Thais Verkeersbureau is the Dutch Tourism Authority of Thailand (TAT). TAT has its headquarters in Bangkok and has been promoting …